Pakistan Digital Awards 2021

Pakistan’s main e-trade platform, Daraz, has received 4 awards at Pakistan Digital Awards 2021. The logo received: Best CSR Campaign, Best Digital Media Team, Best Discount & Deals App, and Best e-trade App of Pakistan.


“We’re happy to receive the accolades at PDA. It’s good to have a platform and applicable Jury which is aware of how era manufacturers paintings. This is a testimony to the great work Daraz has been doing because closing 12 months and we've got in addition sturdy plans to increase the e-trade panorama of Pakistan,” stated Said Ammar Hassan, Chief Marketing Officer, Daraz.


Along with that, the Daraz Humqadam Program received the Best CSR Campaign. The marketing campaign turned into released in May 2020 during the pandemic wherein Daraz supplied a 0 percentage fee to all their dealers in conjunction with unfastened packaging and get the right of entry to Daraz University. During this marketing campaign, the e-trade platform provided a subsidy of PKR eight Crore.


Additionally, the e-trade giant also won the award for the Best Digital Media Team. Being the maximum state-of-the-art in overall performance advertising, Daraz has a group of gifted virtual entrepreneurs running carefully with Google, Facebook, and different networks to optimize CIR, CAC, LTV, Retention, and different performance metrics.


According to Daraz, it's been an exporter in this talent trait wherein a majority of Daraz's overall performance advertising alumni are running around the world in top-tier agencies and agencies.


Lastly, the Best Discounts & Deals App was also awarded to Daraz for offering good value for cash to their clients all through the 12 months. The platform is famous for presenting reductions on manufacturers, market dealers, payment partners, associate partners, and the owned platform.


Daraz says that collectively with its partners, it has dispensed a reduction really well worth Rs 2.five Billion closings in 12 months, contributing to growing fees for online shoppers.


“The time and determination with the aid of using them have helped us achieve the overall success of this 12 months’ award show. We are delighted to see how manufacturers have always heightened the appeal and desirability of digitalization withinside the county,” she added.

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